Powerful Tools to Track and Improve Social Media Marketing Performance
Holding a business and carrying out marketing is of utmost importance!!
You might have followed several marketing tactics to improve your brand reputation.
But, have you tried social media marketing?
Certainly, it is one of the best ways that you should follow to market your business or to approach as many customers as you can.
Social media marketing showcases the reporting and analysis of your business and unveils you how your business is performing. Several Social Media Marketing companies are there that create 3rd-party tools according to the user’s choice. And therefore, you can use them in your marketing strategies.
As per the study, it is believed that there are 4.5 billion people who are using the internet and among them, there are 3.8 billion who are marked as social media users. There is an increase of 9% in the figures as compared to last year. We can say that almost 60% of the world’s population is online and as per the trends, it is seen that half of the population will start using social media in the middle of the year.
We think the above statistics are enough to convenience you about integrating social marketing strategy for your business.
The best way to use social media marketing is to leverage the right tools to level up your social game. These tools are known for optimizing and managing the social media posts and assist you in knowing what strategies work best for your business.
These powerful social media tools reveal to you where tweaking is required and where exactly the focus is needed. And, accordingly, you can invest in budget, time and effort. The reports it creates will show you the acts of your team members and with them, you enable them to improve their work efficiency.
You can keep only the valuable content and share it with the visitors. You can use that content and schedule the posts consequently to measure the campaign’s effectiveness.
Much convinced now?
Interested in knowing the powerful tools to track and improve social media marketing performance??
Let’s find out!!
Best Social Media Marketing Tools to Boost Your Results
Google Analytics
Google Analytics is one of the best ways to know and track social media campaigns and therefore, helps to determine the social ROI.
It is the tool that can be easily set-up on the website and then examines and analyses the upcoming traffic. In addition, google analytics allows you to access and make the reports, particularly, for social media tracking. You can check out from which social network the traffic is coming to your website. From the corresponding reports, you can manage your business prospects and hence, make the decisions.
Sprout Social
It is an all-in-one social media marketing tool that allows businesses to get full command over the efforts they are making. Sprout Social has the multi-level access from where coordinating and assigning the tasks to the team members becomes a seamless task.
From this tool, you can estimate Instagram follower growth bu using this Instagram marketing tools, track Facebook Page impressions, evaluate content performance on Pinterest, assess LinkedIn engagement, etc. from one location only. In addition, it allows you to manage and share the data with presentation-ready and easy-to-understand reports. This tool has a comprehensive list of templates and customized reporting options.
It implies, there are several ways you can follow to not only infer the basic social media metrics. With Sprout Social, you can find out how the demographics are interacting on social media, and therefore, optimize the content.
Awario
This social media tool is here to monitor all the fundamental elements. It examines the online specifications of the business and offers you the statistics on their reach, growth, locations, and languages; also, their opinions and where they are falling.
From this tool, you can discover the users’ on social media, particularly, those who have used your keywords to research. It does not matter if the used keywords are related to the industry or your brand. And, therefore, Awario shows you the list keeping your niche intact.
From its alert system, you can know the step-by-step comparison of the social media performance of your rivals. This tracking tool includes a share-of-voice graph that depicts how much of the buzz is created by your business as compared to your rivals.
Keyhole
Keyhole allows its users to check the number of posts, reach, engagements, impressions that some particular hashtags and accounts are making. In addition, you can find out the key influencers that attain more followers and notable engagement rates. Accordingly, you can approach them and leverage their skills.
The best part is that it shows you the demographics of the account followers or interactors and hashtag users with the percentage of negative and positive opinions of your followers. All these aspects are critical while making a social media presence.
To know more; Keyhole shines majorly in; making you noticed in the online market, easy reporting so that you can share them with your staff members, reveals how you can attract the visitor’s attention and most importantly, saves your time. And does not allow you to waste the time in crawling different social platforms, to find out the required social analytics.
LastPass
LastPass is valuable to have in the list of powerful tools for improving social media performance. It saves your passwords in the form of the encrypted password vault. You can leverage it to have to make strong passwords for social media accounts.
Here, our concern is for the numbers, punctuation, upper and lowercase letters and some other casual characters. The master password can be used to unlock the LastPass’ password. After login, the LastPass will enter the login details automatically every time you log in to the social media website.
The LastPass benefit is that it enables you to keep only one password. Later on, you can make strong passwords for every social media website of yours.
Shield App
Consider the fact that B2B brands are recognizing LinkedIn more and more as the source of 80% of B2B social leads. To understand, the uplifting demand for employee advocacy implies that you should track the LinkedIn presence of each salesperson with their company page as well.
The Up-and-coming social media tool, Shield is here to join the gap of your business with your potential customers. Precisely, this app monitors the performance of every employee profile with their post as well. It examines the contents, including, hashtags and comments, average likes, etc. These are helpful in optimizing the employee’s posts and then sharing them more.
Hootsuite
It is one of the best and leading social media management tools, and reporting is the best part that it offers. From the Hootsuite’s tools, you can notice major measures from Instagram, Twitter, and Facebook. It, also, includes the performance data and the post insights, all in the form of charts and graphs. With this addition, Hootsuite also offers performance insights and helpful tracking for comprehensive social teams.
The management tools offer data on several elements, with, how much time it takes to mention, comment, respond and resolve. Every Hootsuite reports are customizable and every accessible metric is simple to export and share with the customers and team members.
Wrapping Up
Do not consider social media marketing as a tough task. Even, the simpler you will make it, the more productive the marketing efforts would be. After having a marketing strategy on point, you just need to finalize the powerful tool to give you the desired results. Hundreds and thousands of tools are there in the market, but, from the above-mentioned list, you can give a start!!
From this list, you can check what every tool is best for, compare all, and get the one according to your needs. Give them a try and make a solid presence.
We hope this write-up is beneficial for you. If there are more tools that are effective, then share them in the comment section below.
Queries and suggestions are welcome. Thanks for reading!!
About The Author
Morris Edwards is a web developer & marketing strategist who works with Awebstar, a social media marketing company in Singapore. Apart from this, he loves to write blogs on web design, SEO & internet marketing. Follow him on Facebook and Twitter to get his new articles and updates instantly.